Consent Management Platform
for GDPR, CCPA & Global Privacy Laws

A consent management platform is software that helps websites collect, manage, and document user consent for cookies, tracking technologies, and data processing. It lets users accept, reject, or customize preferences while helping businesses respect privacy requirements such as GDPR, CCPA, and other privacy laws.

For deeper context on why businesses benefit from a CMP, see our blog about what is consent management?

A consent management platform detects cookies and trackers, displays a consent banner or preference center, records each user’s choices, and controls whether tags, scripts, or tracking tools run based on those preferences.

A cookie banner is the visible notice users interact with to accept, reject, or manage cookie preferences. Consent management software is the system behind it, helping organizations scan for cookies and trackers, store consent records, manage user preferences, block or activate scripts based on consent, and maintain compliance workflows.

A unified consent management platform goes beyond cookie banners by helping manage key consent frameworks in one place, including cookie consent, HIPAA authorization, VPPA consent, wiretapping consent, and IAB TCF requirements.

Most Consent Management Platforms focus only on cookie banners, requiring additional tools, plugins, or developer work to support analytics, advertising, accessibility, or privacy workflows. Clym takes a different approach by offering an all-in-one digital compliance solution that brings multiple capabilities into a single platform.

Beyond consent management, Clym includes Accessibility Widget, Accessibility Issue Reporting, Data Subject Request (DSR) Management, Policy & Legal Document Hosting and generator, Age Gating, Geo-restriction and VPN Blocking, Content Takedown, and specialized consent workflows such as VPPA consent and Wiretapping consent.

Another key difference is that all consent modes and technical integrations are configured automatically, without the need for custom development.

Clym automatically detects a website’s third-party services through RealtimeCompliance™ and applies the correct consent behavior without manual tag editing, coding, or engineering resources. This means organizations can deploy privacy-focused tag behavior for analytics and advertising tools, such as Google Analytics 4, Google Ads, Microsoft Clarity, or any service detected by the scanner, simply by installing Clym’s script once.

This consolidated approach helps organizations reduce complexity, centralize digital compliance workflows, and maintain a smooth, user-friendly consent experience across all regions and technologies.

Clym uses location-based detection to identify the regulatory context relevant to a visitor such as GDPR in the EU or CPRA in California and then displays the appropriate consent model. These experiences may include opt-in, opt-out, or specialized notifications, depending on regional expectations.

You can also learn more about region-specific regulations in our Regulations Hub.

Yes. Clym provides an adaptable setup for Google Consent Mode V2, which modifies Google tag behavior based on user consent. This allows websites to maintain functionality for Google Analytics 4, Google Ads, and other Google services while respecting user choice and regional expectations.

You can also learn about how Google Consent Mode works in our blog post.

Yes. Clym supports the IAB Transparency & Consent Framework (TCF) for organizations operating in markets where this standard is widely used. This includes publishers, advertisers, and platforms participating in the programmatic advertising ecosystem.

Yes. Clym reads GPC signals, which are browser-based privacy preferences transmitted automatically by users who enable the feature. When detected, Clym applies these preferences to the consent experience, where relevant under local regulations.

A consent management platform can help organizations support GDPR consent requirements when websites use non-essential cookies or tracking technologies that require user permission before activation.

Yes. A consent management platform can help support CCPA/CPRA requirements by enabling opt-out controls, preference management, “Do Not Sell or Share My Personal Information” workflows, and consent records where applicable.